Alan Cowgill

“Even If Your Credit is Lousy and
No Bank Will Touch You?”

By E. Alan Cowgill

Need quick cash to close a short sale and take your real estate business to

the next level?

One of the most critical elements of real estate Investing is where to find the

money to fund your deals. Some of those choices are:

1. Banks

2. Credit cards

3. Lines of credit

4. Creative techniques with the seller

5. Partner(s)

6. Hard money lenders

7. Etc., etc., etc.

The burning desire to finally become the full-time real estate Investor had

come to fruition. I quit my full-time job of 17 years in November of 2001.

With this career change, I immediately needed to face the nagging problem

of “Where do I find private lenders to fund my real estate deals?”

Without a serious influx of cash in my business to acquire and rehab

properties I would not be able to take my business to the next level.

This was a part of the business that I had neglected and it had been setting

on a back burner. Now, it had moved up to a #1 business priority and I

needed to solve it.

My plan was to hold a luncheon to attract private lenders to my business.

I would pay them 15% simple interest for their investment money and secure

their loan with a mortgage.

What steps did I take to get my luncheon seminar started?

1. Target a seminar date.

Setting a deadline was vital to making the seminar happen.

It made me focus.

2. Pick a location.

1. Hotel/motel
2. Country Club
3. Church

3. Target my lender group.

I decided to focus on people that have invested in bank

Certificate of Deposits (CD’s).

4. Create an investor packet:

1. Introductory letter.
2. A reference page showing how their principle is secured.
3. Blank promissory note.
4. Sample sheet showing the returns for various dollar amounts
5. Put the above packet in a nice binder and a business card.

5. Create a credibility book and spiral bind.

6. Create a Microsoft PowerPoint® slide presentation.

1. Define the private lending program.
2. Share information about my real estate business.
3. Stay focused and leave out information not relevant to real estate

7. Create a Microsoft PowerPoint® slide presentation of the homes I have

purchased. This is running continuously as people are waiting for the

seminar to start. Goal is to build credibility.

8. Design a postcard to mail to the list of people with CD’s in my area.

9. Design an ad to be run in the local newspaper to attract people to the

seminar.

What did I do prior to the seminar to generate leads and prepare for

the day?

1. Practice, practice, practice the presentation.

2. Mail postcards two week’s prior to the seminar.

3. Run a daily newspaper ad one week prior to the seminar.

4. Order overhead slide projector and large projection screen.

5. Coordinate seating and layout with the meeting location.

6. Make up handouts/packets.

7. Practice the seminar presentation more.

What actions did I take the day of the seminar?

1. Dress professionally.

2. Set up a sign-in table at the back of the room for people to sign-in.

Keep it fun, professional and not high pressure.

The goal is to help them understand your program.

Don’t Beg!!

The results weren’t what I had expected!!!

I expected 25-30 people to show up at the seminar and I expected a flood of

money immediately. It didn’t happen that way.

What did happen, was that roughly 12 to 18 people showed up for each

luncheon and normally within one week after the seminar one person would invest.

Although 90% of everyone that attended were very positive about my Private

Lending Program. I felt that I had failed.

However, then the unexpected began to happen.

* Weeks later, people who had attended the seminar, would begin to

call and tell me they had money to lend. Rather than the immediate

flood of money I had expected, I started to see a constant trickle

in of money.

So the seeds I had planted weeks before were bearing fruit.

* Referrals were showing up!

* People that had never attended the luncheon wanted to give me

money NOW! Two of them were $100k plus lenders.

* My credibility within the community grew. A number of people

that hadn’t attended the seminar but had heard about it would

approach me and ask me about my seminar and my business.

After two luncheons, I had over one million dollars! Today, I now have more

money than houses to buy. What a great feeling!

In the future, to take my business to new levels, all I need to do is hold a private

lender luncheon seminar to generate the money I need. It is just like turning on

a faucet of money.

It works.

Alan Cowgill is a speaker, author, and real estate entrepreneur. Alan has bought or sold over 200 investment properties. His step-by-step system “Private Lending Made Easy” teaches others to find private lenders. Contact Alan at 937-390-0816 or 866-831-3540. For a FREE audio go to www.PrivateLendingMadeEasy.com